INT
Master location. Focus strategy. Drive growth.

Location insights
made easy

h3hex is a next-generation location strategy consultancy for ambitious multi-site brands.

We help owners and operators make better growth decisions by combining the power of data and AI with decades of real-world experience in location strategy. More than just location data, we give you tailored intelligence.

Our mission is simple: to make world-class location strategy accessible to every growing business. If you are looking to scale your business then we would like to hear from you.

Introducing Prospect

Prospect is the only product on the market giving you brand-tailored location intelligence, as and when you need it. Combining key customer and market data with brand-tailored strategic insights in an accessible solution that brings the location strategist view to you.

Prospect

Intelligence, not just data

Prospect brings together:

  • Intelligent summaries
  • C-suite crib sheet
  • Demographic and traffic profiles
  • Competitor and complementary brands
  • Spend and headroom capacity
  • Pitch and site accessibility
  • Digital twin interactive map

Created as a pay-as-you-go service to give you the location expert's point of view only when you need it.

Order for your location
The front page of a Prospect report
01 · Brand-tailored strategic insight

Tailored to your brand and your commercial mindset.

Every report is read through your brand - your missions, your customer, your proposition. The characteristics that matter to you come forward. The ones that don't, step back.

Most location data stops at surface-level numbers, or a basic analysis ending in a site recommendation. Too often, specialist data ends up in non-specialist hands, and recommendations are one-dimensional connections.

Get the data and the expert's view, all in one.
£300per report
Interchange Retail Park, read as either:
118Investment index
The case for
The case against
StrengthCustomer
WeaknessMission
OpportunityNetwork fit
RiskMarket knowledge
02 · Scientific benchmarking

Scored against the stores you already trust.

We know where your brand trades, and every essential detail of the trading environment its stores operate in. We use this in a proprietary benchmark identification process to give you the closest possible proven stores, and tell you why.

We also provide portfolio indexes across all data points, not just a generic GB average, because that means more to you.

Reliable benchmarks drive reliable sales forecasts - demand the best.
Order a report
Target site vs closest twinTarget Twin Not a twin
Mission profileSpend dynamicsCompetitionWorkforceVisitors

The closest match in the portfolio to Trafford is Glasgow - Braehead, a drive-thru at the edge of a major managed retail and leisure destination, trading its approach flow. Selected because it is the estate's environmental twin of this site: a drive-thru building an arrival-and-departure trade alongside a destination rather than inside it, at a coffee-shop spend index of 148.

03 · Expert models

The same destination as footfall and card data. A fraction of the cost.

Footfall and banking data are expensive, modelled too, and only ever see what already trades. Our models reach the same answers - and show what could trade there too.

Instead ofProspect gives you
Footfall panelsPitch and visitor context
Card spend dataSpend and market headroom
Traffic counts aloneTraffic mission and profile
What's there today - and what could be.
From a Prospect report at the Trafford Centre, Manchester
04 · Read it, hear it, believe it

Briefings that do the thinking for you.

Prospect includes brand-informed briefings throughout which you can access any time. It cross-references relevant data points, draws out the insights that matter to you, and reads them through your brand's commercial DNA - all so you don't have to be a data expert to get to the real value. Read the insights or press play and listen.

Don't let complex data be a barrier to simple decisions.
Listen to a sample
Demand is moderate and customer fit is strong, in a market with room to grow now and into the future. The case rests on the morning commuter, and the risk sits with the brand's own stores nearby - so the question isn't whether the market can carry a store, but whether this one adds sales or moves them.
sample · 0:24
05 · Built for every level in your business

One report fuelling every level, every process, every department.

From the first site conversation, to the investment committee, to the last day of trading - every part of your business can find a link into, and take learnings from, Prospect.

CEOThe answer, firstOne headline, one index, one line on what it means.
FinanceEvery figure, sourcedDemand, spend, saturation and headroom, each with its base.
PropertyThe site in contextCatchment, competition and the twin stores it resembles.
OperationsHow it will tradeMissions, dayparts and how customers arrive.
MarketingWho to talk toThe customer, the occasions and the local proposition.
DevelopmentWhat to buildFormat fit, access and the approach to the site.
06 · Everything you need, when you need it the most

Digital twin

Prospect allows you to explore your stores' trading environment, enriched with our market intelligence and proprietary model outputs - even if you are offline.

Explore, then order yours
Controls
Layers
2.5 km
View only · not exportable
Demand more than just data, get tailored intelligence

Prospect - a new generation of location intelligence

Leading data and models; the strategic narrative; a digital twin of your trade zone - all in one tool, all tailored to your brand.

“Get actionable answers tailored to you, not generic data blocks.”

Is the demand there?

01Customer and missionsThe occasions your brand trades on, and who buys on them.
02Catchment and suitabilityWho is genuinely in the market at your price point, not just raw size.
03Market headroomHow many more stores the market can carry before returns thin.

Can we win it?

04Competitor setThe direct field and the names chasing the same occasion.
05Brand adjacenciesThe anchors and co-tenants that prove your customer is already there.
06Share or open groundWhether growth means taking share, or tapping demand no one serves yet.

Will the site convert it?

07Traffic and missionWho passes and why, with the routed distance and drive time to the site.
08Daytime and visitor contextWho is around, when, and what the location is used for.
09Own-estate overlapWhere a new store adds sales, and where it only moves them from one you own.
Our mission

Growing brands are underserved by data and by expertise.

AI platforms give you numbers without meaning. Traditional consultancies give you meaning at a price built for the largest brands.

That gap matters most where the stakes are highest. For a growing brand, every site is a larger share of the estate: a wrong decision costs more, and a right one carries the business further. Getting it right takes experience - knowing which few measures genuinely move a site decision, and what they mean for a particular brand.

h3hex are here to fill that gap, and give you the support you deserve.

01

Growing brands have the most to gain from getting location right.

A proven model on its way to proven scale, where each new site shapes what the business becomes.

02

Experience is what turns evidence into a decision.

h3hex offers decades of network strategy experience - knowing what to look for, what to ignore, and when the numbers are telling you something the brand needs to hear.

03

Experience-led AI is the hybrid approach that makes it accessible to all.

AI puts trained expertise to work on every site - empowering human judgement rather than replacing it with surface-level answers.

Pulse · market intelligence

The data that powers our intelligence is available to you to power your own

Brand POI location data
400+brands available

Verified store-level networks for every significant UK brand - coordinates, format and trading status, with openings and closures flagged every cycle.

Example record
brandChaiiwala
storeBedford - Interchange Retail Park
lat, lon52.1084, -0.4855
formatstandard
statustrading
FormatCSV
DeliveryInstant download
FreshnessRefreshed monthly
from £50per brand file
Shop location data
Brand intelligence reports
400+brand profiles

The commercial dossier, brand by brand: position and scale, competitors, price point and proposition, customer and missions, formats, property and growth strategy, performance and momentum.

Brand intelligence reportBetter burger
operator
Position · competitors · proposition · growth
FormatPDF
DeliveryInstant download
FreshnessRefreshed annually
from £250per brand
Browse brand reports
Sector intelligence reports
11retail and leisure sectors

A whole sector, covering: market sizing, market value and key trends; the brands operating within it, each profiled to detail their value proposition, commercial strategy, and performance.

Coffee & caféFood-to-go & bakeryRestaurants & QSRGrocery & convenienceForecourt & fuelFashion & apparelHealth & beautySports & leisureHome, DIY & tradesGeneral retail & valueGambling
FormatPDF
DeliveryInstant download
FreshnessRefreshed annually
from £1,000per sector report
Browse sector reports
Need something the store doesn't carry?Bespoke extracts, other markets, custom layers or a feed into your own systems - tell us what you need and we'll scope it.
Get in touch
For when you need more

Expert consultancy

When your business needs an extra boost, h3hex brings the expertise, data and strategic thinking to solve any challenge, unlock commercial opportunities, and keep your business moving forward.

01

Support expansion

Where to open next, and how many stores a market can carry. National network plans, site selection and acquisition - drive-thru and roadside included.

02

Support rationalisation

A store-by-store view of the estate: where to invest, where to relocate, where to exit - and how to limit the drag of under-performers.

03

Support optimisation

Right-size the format, the offer and the price point to each local market, and find the location factors that actually drive your sales.

04

Sector intelligence

A whole sector sized and read - every brand, where the growth is, and where the white space sits - before you commit to entering it.

Also · deal supportStrategic due diligenceHow many more stores the concept can carry, where the overlap risk sits, and how the estate trades against its market - for investors and their advisors.
Talk to us about your next decisionA short call, no obligation - we'll tell you honestly whether a report, the data or a project is the right answer.
Contact us
Who we work with

Built for brands on the way up

Founders · early growth

Find the recipe, then repeat it.

  • Mirror the brands you emulate
  • Co-locate with the brands you trust
  • Identify the recipe you know is right
Franchisees · multi-unit operators

Professionalise your growth.

  • Use the scale of the master brand to inform your location strategy
  • Invest in skills and expertise, not expensive headcount
  • Empower your team with the support they need, when they need it
Master brands · scaling networks

Move at the speed of the market.

  • Brand-tailored location assessments, at the quality you have grown to expect
  • Delivered the same day as the agent's offer
  • Free your team to focus on the business questions that demand their attention
About

Our story

h3hex was founded in 2024. We saw how location data and strategy were delivering tangible benefits for larger operators, and wanted to offer that same success factor for smaller brands. AI has now changed the economics of this process - what used to require a large development team can now be assembled quickly and at lower cost. h3hex exists to leverage this and pass on the value created.

Mark Freeman
Mark FreemanFounder

Twenty years in location and network strategy. Fifteen years leading network strategy for global brands across EMEA; shaping portfolios by proposition, leveraging segmentation; commercial real estate advisory; and product and sales leadership at a SaaS scale-up.

Network strategySite assessmentDrive-thruCommercial strategyProposition and segmentation

Built by an operator

Two decades making and defending network decisions. The method in every report comes from the room where those calls get made.

We know what moves the answer

Hundreds of measures exist. A handful change a site decision. Every report leads with those, and says why.

Data you can check

Every record verified store-level, carrying its source and a confidence rating, refreshed monthly.

A person behind the product

A walkthrough on your first reports, and a direct line when a decision needs more than a report.

Questions

What people ask before their first report

Who is h3hex for?

Growing multi-site brands - roughly from the fifth store to a few hundred - and the founders, franchisees and master brands behind them.

Is this AI?

Yes - experience-led AI. A proven site-assessment method, built from two decades of network strategy, runs across the data, and a virtual strategist explains it through your brand. When a decision needs human judgement, that is what our consultancy is for.

What is a Prospect report?

A location report for any UK site. It reads demand, competition, movement and market headroom through your brand, benchmarks the site against your own estate, and explains what it all means in plain English - written and spoken.

Do I need to be a data specialist to use it?

No. Every report leads with the answer and explains itself - built so a CEO, a finance team, and property and operations teams can each take what they need from the same report.

How is it tailored to my brand?

Each report is read through a profile of your brand - your customer, your missions and your proposition - and compared against the stores in your own estate most like the site. The same location, for two brands, gives two different answers.

Where does the data come from?

A UK data lake built in-house: population, workforce, spend, movement and store-level locations for 400+ brands, verified and refreshed monthly.

110 DECISION

Make your next site decision with confidence.

h3hex - next generation location strategy support